Ga.Ma Italy Applies AI and Quantum Computing Power to Revolutionize the Beauty Industry

[Buenos Aires, Argentina] – GA.MA Italy has entered into a partnership with deep tech company /q99 to transform into a hypersmart company. The first step in this process is the implementation of a "Hypersmart Assist," an intelligent internal assistant powered by /q99's Meta Engine. This system processes large amounts of data in real-time and interacts with GA.MA employees, providing detailed product information and characteristics. Additionally, the system adapts its recommendations to each specific customer, significantly improving the sales experience and efficiency.

This technology allows GA.MA Italy to connect all its internal and external data sources, such as digital market information, trends, and customer data, to be processed with AI engines and, in the short term, further enhanced with quantum computing power. This enables the processing of a larger amount of data and the ability to model solutions and the most optimal scenarios probabilistically. In this way, unlike traditional software, the Meta Engine can process an unlimited amount of data and transform it into active resources.

“This collaboration represents a radical change in our data management and internal process approach. We aim to significantly optimize the company’s processes so that this improvement is directly reflected in our customers,” stated Ignacio Ceva, Innovation Director at GA.MA Italy. He added, “The ‘Hypersmart Assist,’ which transforms sales with real-time intelligence, is just the first step with /q99 to become a hypersmart company.”

“At /q99, we know the secret lies in the data and the ability to process large volumes of information,” said Facundo Diaz, CEO of /q99. “Artificial intelligence is already here, and quantum computing, with its implementations like using machine learning to handle more variables and establish probabilistic models, allows us to project its initial applications. We developed an engine that integrates both technologies, focusing on data capture and management. This capability enables various AI models to transform how companies like GA.MA Italy interact with their customers and grow their business.”

This innovation is expected to increase GA.MA Italy’s revenue while significantly reducing costs. The launch of the "Hypersmart Assist" is anticipated within the next three months, marking a significant milestone on the path to a hypersmart future in the beauty industry.

Looking ahead, GA.MA Italy has ambitious plans to continue leveraging /q99’s technology in key areas. Following the "Hypersmart Assist," they will develop several internal improvements to streamline their procedures. Additionally, they will implement personalized marketing based on an in-depth analysis of sales data and continue to optimize their supply chain to enhance efficiency and reduce costs. This comprehensive approach ensures GA.MA Italy continues to lead the beauty industry, setting new global standards in personalization and customer service.

About GA.MA Italy:

Founded in 1969 by Mario Gardini in Bologna (IT), GA.MA Italy Professional is a global leader in electrical hair tools. In 1969, GA.MA produced the first mass-produced hair straightener in the world and has since remained a trusted Italian brand in the hair, beauty, and technology sectors thanks to its supreme craftsmanship, heritage, design, and product development. The launch of the revolutionary iQ Perfetto in 2019 marked a new stage in the company's history, revolutionizing the professional hairdryer market. Today, the brand is present in over 50 countries worldwide. The main headquarters is located in San Pietro in Casale (BO), and its four production centers are divided between Argentina, Brazil, Italy, and China.

About /q99:

/q99 is an applied R&D company specializing in the convergence of Artificial Intelligence (AI) and Quantum Computing (QC). Its proprietary technology focuses on advanced data utilization and management, enabling companies and projects to transform into hypersmart organizations (HYPERSMART®). By capturing and integrating big data with AI models and quantum computers, /q99 facilitates solutions that maximize data value and optimize business operations.

The company already operates in the USA, Mexico, Colombia, and Argentina, and aims to lead and develop a collaborative and research ecosystem throughout Latin America. With a focus on efficient data utilization, /q99 is redefining how organizations manage and apply information to achieve innovative and high-impact results.