GA.MA Italy + /q99 - Beauty and Technology Companies Join Forces to Incorporate Artificial Intelligence

Jul 6, 2024

Published in Doloresfancy

GA.MA Italy, a leading company in professional beauty tools, has entered into a partnership with the technology company /q99 to transform itself into a hypersmart company. The first step in this process is the implementation of "Hypersmart Assist," an intelligent internal assistant powered by /q99's Meta Engine. This assistant processes vast amounts of data in real time and interacts with GA.MA employees, providing detailed information about products and their features. Additionally, the system tailors its recommendations to each specific client, significantly enhancing the sales experience and efficiency.

This technology allows GA.MA Italy to connect all of its internal and external data sources—such as digital market information, trends, and customer data—and process them with AI engines. In the near future, it will also be enhanced with quantum computing power, enabling the processing of even more data and the capacity to model solutions and optimal scenarios probabilistically. Unlike any traditional software, the Meta Engine can process an unlimited amount of data and transform it into active resources.

“This collaboration marks a radical change in the way we manage our data and approach our internal processes. We want to significantly optimize the company’s processes so that this improvement is directly reflected in our customers,” said Ignacio Ceva, Director of Innovation at GA.MA Italy. He added, “The ‘Hypersmart Assist,’ which transforms sales with real-time intelligence, is just the first step with /q99 in becoming a hypersmart company.”

“At /q99, we know that the key lies in data and the ability to process large volumes of information,” said Facundo Díaz, CEO of /q99. “Artificial intelligence is already here, and quantum computing, with its applications such as using machine learning to handle more variables and establish probabilistic models, allows us to project its first applications. We’ve developed an engine that integrates both technologies, focusing on data capture and management. This capability enables various AI models to transform the way companies like GA.MA Italy interact with their customers and grow their businesses.”

This innovation is expected to increase GA.MA Italy's revenues while significantly reducing costs. The launch of the "Hypersmart Assist" is anticipated within the next three months, marking a significant milestone on the path toward a hypersmart future in the beauty industry.

Looking ahead, GA.MA Italy has ambitious plans to continue leveraging /q99's technology in key areas. After the "Hypersmart Assist," they will develop several internal improvements to streamline their procedures. Additionally, they will implement personalized marketing based on deep sales data analysis and continue optimizing their supply chain to improve efficiency and reduce costs. This comprehensive approach ensures that GA.MA Italy continues to lead the beauty industry, setting new global standards in personalization and customer service.